8 Common Mistakes to Avoid When Selling Your Home In Italy


Selling your home can be surprisingly time-consuming and emotionally challenging, especially for first-time sellers lacking the right experience. In a complex and emotionally charged transaction like a property sale, inexperienced sellers often make many mistakes. Here are some common pitfalls to steer clear of:

1. Emotions Can Mislead

It’s easy to get carried away by emotions when selling your home, particularly if it’s your first time. The sentimental value, the memories, and the personal investment can cloud your judgment. Transitioning into a savvy business mindset may be difficult, and potential buyers will likely share your emotional state, adding doubts, suspicions, and insecurities to the mix.

2. With or Without a Real Estate Agency?

The idea of selling your home privately, without involving a real estate agency, can be tempting. The allure of pocketing a bit more from the sale price by avoiding agency commissions has always fascinated first-time sellers. But is it a good idea?

Real estate agents earn a commission on the sale, even from the seller. A good agent aligns your financial expectations with a market-driven selling price, guiding you to achieve your goal promptly. Their role as mediators helps neutralize the emotional aspects of the selling process, interacting with potential buyers, filtering out time-wasters, and making a selection of those genuinely interested.

Only a real estate agent possesses the negotiation expertise that will undoubtedly secure you more money than you could on your own. Moreover, if any misunderstandings arise during the sale process, a seasoned professional will handle them for you.

3. So, You Want to Go It Alone?

If you’ve decided not to enlist a real estate agency, it can be done, but proceed with caution.

Friends, colleagues, or relatives may share successful stories of selling their homes without professional help, fetching the highest possible price. However, determining a realistic selling price requires thorough market research, which may be challenging without the tools used by professionals. The emotional attachment might cloud your judgment, leading to an unrealistically high listing price that the market will quickly reject.

Keep in mind that online real estate portals’ algorithms and, more importantly, informed buyers are drawn to well-crafted advertisements. Poorly presented listings may be ignored, reducing demand for your property, prolonging the sale, and making it harder to get the desired price.

4. Marketing Your Property

Without an agency, you become responsible for your marketing campaign. Professional-grade promotional material, including a professional photo shoot, video, virtual tour, and a well-optimized description, is essential. Algorithms and buyers are attracted to quality advertising, and anything less may result in less attention.

5. Finding a Buyer

As the seller without an agent, you’re responsible for marketing and conducting property viewings. When strangers enter your home, critiquing not just the property but your lifestyle, can be challenging. Negative comments and offers lower than your perceived home value may be disheartening. Remaining calm is crucial.

6. Negotiating the Sale

Negotiating the sale of a property is not a straightforward process. The assumption of offer-counteroffer-conclusion doesn’t always apply. Remaining calm and confident is crucial during this phase, considering it involves significant amounts of money and numerous clauses determining the purchase contract.

7. Making the Right Choice

Selling a house is a challenging ordeal, especially when it’s your own. Maintaining the right level of detachment and objectivity from your most prized possession in life is difficult. Paying a real estate agency to handle the intricacies of such a complex transaction is the most reasonable solution, ensuring the serenity of all parties involved – an invaluable commitment.

8. Seizing Global Opportunities for a Swift Sale

In the competitive world of real estate, we bring a unique advantage to our clients. We invest significant resources, leveraging thousands of euros on national and international platforms. Our strategic partnerships and alliances extend our reach globally, and our network of professionals abroad actively promotes our services in major cities such as London, New York, and Miami.

Why does this matter to you?

By choosing to work with us, you’re not just listing your property locally; you’re tapping into a global market. Our extensive investments in both national and international platforms mean increased visibility for your property. This translates to more potential buyers and, ultimately, a faster sale.

How does it work?

Our collaborations and networks extend far beyond local boundaries. We have professionals stationed abroad who actively showcase and advocate for our services in key global cities. This international presence significantly broadens the pool of potential buyers for your property.

Here’s why turning to real estate professionals is a wise choice. The academic and professional background, expertise, and friendliness of our team will transform the property buying process into a stress-free journey, ensuring complete peace of mind.